Promoting Sustainable Urban Transformation through Tourism:
High-Value Business Models and Value Chain Integration
Date, Time, and Venue
Date: April 22, 2026
Time: 14:00 – 18:00 KST
Venue: Online(Zoom)
Registration Process
To sign up for the workshop, please complete the official online registration form at the link below by the deadline.
- Registration Deadline:
- April 15, 2026 (Wed), 23:59 KST
- Official Registration Form Link: Click Here
Background
The global tourism landscape is undergoing a fundamental shift from mass tourism toward high-value, local-centric experiences.[1] While many nations in the Asia-Pacific region possess abundant natural and cultural resources, they often struggle to translate these assets into structured, community-based business models.[2] This results in a lack of value chain integration, making it difficult for tourism revenue to be fully reinvested into the local community and its Small and Medium Enterprises (SMEs) in urban settings.
To address these challenges, the "Sixth Industry" model has emerged as a strategic alternative. This model integrates primary (production), secondary (processing), and tertiary (tourism/service) industries into a single, cohesive value chain.[3] By linking local specialties directly with tourism content, it maximizes added value at the local level and ensures that the benefits of tourism are shared more equitably and retained within the community. In this scenario, understanding the synergy between these sectors is essential for sustainable and inclusive growth across both urban and peripheral areas.
Recognizing the need for practical knowledge, this webinar aims to provide actionable insights and information to help local governments capitalize on their community assets. By sharing global expertise from international organizations and successful regional case studies within the Asia-Pacific, the program will offer a platform for knowledge exchange on successful 6th-industry applications.
This comprehensive webinar aims to offer an opportunity for participants to increase their knowledge of creating sustainable, community-based business models that improve program efficacy and regional revenue. By bringing together experts and stakeholders, we intend to foster a collaborative environment that empowers participants to elevate the impact of their tourism policies and establish a solid foundation for continuous information sharing among international organizations and leading municipalities. Through these efforts, we seek to support the implementation of effective economic revitalization strategies and drive meaningful, inclusive growth in the Asia-Pacific region. Ultimately, this initiative aims to contribute to achieving “Sustainable Urban Transformation” by fostering resilient and self-sustaining local economies.
Event Objectives
This capacity building training workshop will:
- Deepen participants’ understanding of the shifting tourism paradigm from mass tourism to high-value, community-based models.
- Introduce the 'Sixth Industry' framework as a tool for integrating local primary and secondary industries with the tourism sector.
- Explore practical strategies for capitalizing on local assets to ensure that economic benefits are retained within the community.
- Provide a platform for knowledge exchange and information sharing based on successful regional case studies within Asia-Pacific.
Expected Outcomes
By the end of the workshop, participants will be able to:
- Identify untapped local resources and understand the process of transforming them into high-value tourism products.
- Recognize the importance of value chain integration in minimizing economic leakage and maximizing local revenue.
- Gain actionable insights from real-world business models that can be adapted to their own local contexts.
- Contribute to the future planning of sustainable local economic policies through the insights gathered during the sessions.
Target Audience
This webinar is open to participants mainly from the Asia-Pacific region, including:
- Local and central government officials in departments of Tourism, Economic Development, and SME Promotion..
- Representatives from NGOs, CSOs, and the private sector involved in rural development and community-based tourism.
- Stakeholders interested in advancing SDG 8 (Decent Work and Economic Growth) and SDG 11 (Sustainable Cities and Communities).
Programme Structure and Contents
Wednesday, April 22 14:00 - 18:00 (KST) |
14:00 – 14:10 | 10 min | Opening Remarks & Program Orientation |
14:10 – 15:00 (Q&A included) | 50 min | Lecture 1. Shifting Tourism Paradigms, Translating Hidden Gems to High-Value Tourism Model - Lecture (35 mins) + Live Q&A (15 mins) |
15:00 – 15:50 (Q&A included) | 50 min | Lecture 2. [Case: Jeju] Building a Sustainable Community-Based Tourism Model in Jeju through Best Tourism Villages - Lecture (35 mins) + Live Q&A (15 mins) |
15:50 – 16:00 | 10 min | Break |
16:00 – 16:50 (Q&A included) | 50 min | Lecture 3. [Case: Penglipuran Village, Bali] High-Value 6th Industry Model Driven by Community Pride - Lecture (35 mins) + Live Q&A (15 mins) |
16:50 – 17:40 (Q&A included) | 50 min | Lecture 4. [Case: Bojo Village, Philippines] Managing Destinations, Maximizing Community Benefits: Practical Pathways to Sustainable Tourism - Lecture (35 mins) + Live Q&A (15 mins) |
17:40 – 18:00 | 10 min | Sharing Insights and Closing Remarks |
*The contents above are subject to change.
[1] Aschauer, W. (2023). Transformations in tourism following COVID-19? A research agenda. Journal of Tourism Futures. https://doi.org/10.1108/JTF-08-2022-0215
[2] Tateno, Y. (2021). Tourism as a driver of sustainable development in Pacific least developed countries. United Nations ESCAP., https://www.un.org/ldc5/sites/www.un.org.ldc5/files/tourism_as_a_driver_of_sustainble_development_in_pacific_ldcs_revised_10_sept_2021.pdf
[3] Eom, S., Rhee, S., Kim, H., & Kim, M. (2020). Director opinion on community competence: Evidence from management organizations of the rural community support project in South Korea. Agriculture, 10(6), 202. https://doi.org/10.3390/agriculture10060202
Promoting Sustainable Urban Transformation through Tourism:
High-Value Business Models and Value Chain Integration
Date, Time, and Venue
Date: April 22, 2026
Time: 14:00 – 18:00 KST
Venue: Online(Zoom)
Registration Process
To sign up for the workshop, please complete the official online registration form at the link below by the deadline.
Background
The global tourism landscape is undergoing a fundamental shift from mass tourism toward high-value, local-centric experiences.[1] While many nations in the Asia-Pacific region possess abundant natural and cultural resources, they often struggle to translate these assets into structured, community-based business models.[2] This results in a lack of value chain integration, making it difficult for tourism revenue to be fully reinvested into the local community and its Small and Medium Enterprises (SMEs) in urban settings.
To address these challenges, the "Sixth Industry" model has emerged as a strategic alternative. This model integrates primary (production), secondary (processing), and tertiary (tourism/service) industries into a single, cohesive value chain.[3] By linking local specialties directly with tourism content, it maximizes added value at the local level and ensures that the benefits of tourism are shared more equitably and retained within the community. In this scenario, understanding the synergy between these sectors is essential for sustainable and inclusive growth across both urban and peripheral areas.
Recognizing the need for practical knowledge, this webinar aims to provide actionable insights and information to help local governments capitalize on their community assets. By sharing global expertise from international organizations and successful regional case studies within the Asia-Pacific, the program will offer a platform for knowledge exchange on successful 6th-industry applications.
This comprehensive webinar aims to offer an opportunity for participants to increase their knowledge of creating sustainable, community-based business models that improve program efficacy and regional revenue. By bringing together experts and stakeholders, we intend to foster a collaborative environment that empowers participants to elevate the impact of their tourism policies and establish a solid foundation for continuous information sharing among international organizations and leading municipalities. Through these efforts, we seek to support the implementation of effective economic revitalization strategies and drive meaningful, inclusive growth in the Asia-Pacific region. Ultimately, this initiative aims to contribute to achieving “Sustainable Urban Transformation” by fostering resilient and self-sustaining local economies.
Event Objectives
This capacity building training workshop will:
Expected Outcomes
By the end of the workshop, participants will be able to:
Target Audience
This webinar is open to participants mainly from the Asia-Pacific region, including:
Programme Structure and Contents
Wednesday, April 22 14:00 - 18:00 (KST)
14:00 – 14:10
10 min
Opening Remarks & Program Orientation
14:10 – 15:00
(Q&A included)
50 min
Lecture 1. Shifting Tourism Paradigms, Translating Hidden Gems to High-Value Tourism Model
- Lecture (35 mins) + Live Q&A (15 mins)
15:00 – 15:50
(Q&A included)
50 min
Lecture 2. [Case: Jeju] Building a Sustainable Community-Based Tourism Model in Jeju through Best Tourism Villages
- Lecture (35 mins) + Live Q&A (15 mins)
15:50 – 16:00
10 min
Break
16:00 – 16:50
(Q&A included)
50 min
Lecture 3. [Case: Penglipuran Village, Bali] High-Value 6th Industry Model Driven by Community Pride
- Lecture (35 mins) + Live Q&A (15 mins)
16:50 – 17:40
(Q&A included)
50 min
Lecture 4. [Case: Bojo Village, Philippines] Managing Destinations, Maximizing Community Benefits: Practical Pathways to Sustainable Tourism
- Lecture (35 mins) + Live Q&A (15 mins)
17:40 – 18:00
10 min
Sharing Insights and Closing Remarks
*The contents above are subject to change.
[1] Aschauer, W. (2023). Transformations in tourism following COVID-19? A research agenda. Journal of Tourism Futures. https://doi.org/10.1108/JTF-08-2022-0215
[2] Tateno, Y. (2021). Tourism as a driver of sustainable development in Pacific least developed countries. United Nations ESCAP., https://www.un.org/ldc5/sites/www.un.org.ldc5/files/tourism_as_a_driver_of_sustainble_development_in_pacific_ldcs_revised_10_sept_2021.pdf
[3] Eom, S., Rhee, S., Kim, H., & Kim, M. (2020). Director opinion on community competence: Evidence from management organizations of the rural community support project in South Korea. Agriculture, 10(6), 202. https://doi.org/10.3390/agriculture10060202